Treehouse, an online education platform, donated 1,000 scholarships to Energize Clinton County, a community development organization in Ohio. The program around this new partnership needed a compelling name and tagline to help generate excitement.
The name Reach plays off the same format as Energize Clinton County to keep the program cohesive with the overall brand. And the tagline speaks directly to the target audience—both the action we want them to take and how they’ll benefit. The term “reach” is friendly and achievable, as well as being broad enough to grow with the program as it moves beyond scholarships.
Check out the Reach Clinton County landing page with copy that plays off both the name and tagline.
Logo designs by Kristin Lasita at Gaslight