Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

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Even in the digital age, graphic design staples like packaging, logos and brochures still play a critical role in marketing. In 2008, I wrote Design Matters: Logos 01 to give graphic designers an inside look at how to design an effective brochure—from strategy to layout and typography. The book pulled together head-turning insights and work from designers around the world. Now the best parts of the book are available in the Design Matters Essential Primer.